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ASISS NEWS
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Diageo Second Annual Golden Bar Awards
NORWALK, Conn., July 20 /PRNewswire-FirstCall/ -- Spirits, beer and wine distributors from across the country embarked on a journey from Manhattan to Ellis Island on Thursday evening for the Second Annual Golden Bar Awards, the beverage alcohol industry's equivalent of the Academy Awards.
Diageo, the world's leading spirits, beer and wine company, honored its distributors for their outstanding performance in the marketplace as well as for the roles they play in their communities.
The Diageo Golden Bar Awards took place on historic Ellis Island, which served as a gateway to American soil many years ago -- a fitting location given the rich history shared by distributors and Diageo brands alike. Diageo awarded 27 statuettes made of 24 carat gold to distributors. Each Golden Bar Award weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar(R), presented by the Academy of Motion Picture Arts and Sciences.
Ivan Menezes, President and CEO of Diageo North America, recognized distributors for delivering remarkable volume and sales growth. He thanked all of Diageo's distributors, saying "Without your consummate professionalism, ability to forge new and profitable relationships, and many other accomplishments in bringing the Diageo family of brands to market, we simply would not be the best in the business. On behalf of all our brands, I thank you."
The evening's festivities concluded with an awe-inspiring fireworks display in New York Harbor that illuminated the night sky and the nearby Statue of Liberty.
This year's Golden Bar awards went to the distributors whose passion for the business and enterprising spirit set the standard for the industry over the past year. Below are the categories and winners for the 2005 Golden Bar Awards.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 markets around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com/. Celebrating life, every day, everywhere, responsibly.
Website: http://www.diageo.com/
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